// NicheBridge data — hobby & enthusiast brand focus

// Primary niches surfaced in nav, hero strip, niche grid
const PRIMARY_NICHES = [
  { id: 'diy',          label: 'DIY',          query: 'man building workshop diy', img: 'diy' },
  { id: 'fitness',      label: 'Fitness',      query: 'man working out gym',       img: 'fitness' },
  { id: 'woodworking',  label: 'Woodworking',  query: 'woodworker workshop saw',   img: 'woodworking' },
  { id: 'craft',        label: 'Craft',        query: 'craft pottery handmade',    img: 'craft' },
  { id: 'outdoor',      label: 'Outdoor',      query: 'hiking outdoor camping',    img: 'outdoor' },
  { id: 'fishing',      label: 'Fishing',      query: 'man fishing river',         img: 'fishing' },
  { id: 'photography',  label: 'Photography',  query: 'photographer camera nature', img: 'photography' },
  { id: 'cooking',      label: 'Cooking',      query: 'chef cooking grill',        img: 'cooking' },
  { id: 'motorsports',  label: 'Motorsports',  query: 'motorcycle race track',     img: 'motorsports' },
];

// Full hobby category list (the long one)
const ALL_CATEGORIES = [
  'Archery','Art Supplies','Auto Repair/Restoration','Billiards','Boating','Bowling',
  'Camping/Outdoor','Cycling','DIY','Drones','Equestrian','Exercise Recovery','Fishing',
  'Games/Puzzles/Toys','Golf','Grilling/BBQ','Gun','Home Fitness','Hunting',
  'Hydroponic Gardening','In-line Skating','Kiteboarding/Windsurfing','Knitting/Sewing/Weaving',
  'Lawn/Garden','Metal Detecting','Metalworking','Models/Rockets/RC','Motorsports','Music',
  'Paintball/Airsoft','Photography','Pottery/Ceramics','Pets','Racket Sports','Running','Scuba',
  'Skateboarding','Snow Sports','Soccer','Sporting Goods','Tools/Workwear','Watersports',
  'Woodworking','Yoga',
];

// Tiers — updated reach numbers
const TIERS = [
  {
    id: 'starter',
    tag: 'A01',
    name: 'Starter',
    tagline: 'Test the channel',
    price: '10K',
    creators: '4–6 creators',
    reach: '700K+ impressions',
    deliverables: '8 organic posts',
    duration: '3 weeks',
    extras: 'Performance dashboard'
  },
  {
    id: 'scale',
    tag: 'A02',
    name: 'Scale',
    tagline: 'Build momentum',
    price: '25K',
    creators: '10–14 creators',
    reach: '2.5M+ impressions',
    deliverables: '20 posts + 4 paid spots',
    duration: '6 weeks',
    extras: 'Creative direction included'
  },
  {
    id: 'momentum',
    tag: 'A03',
    name: 'Momentum',
    tagline: 'Own the niche',
    price: '50K',
    creators: '20–28 creators',
    reach: '6M+ impressions',
    deliverables: '40 posts + paid amplification',
    duration: '8 weeks',
    extras: 'Dedicated strategist + whitelisting'
  },
  {
    id: 'flagship',
    tag: 'A04',
    name: 'Flagship',
    tagline: 'Cultural moment',
    price: '100K',
    creators: '40+ creators',
    reach: '20M+ impressions',
    deliverables: 'Full campaign + flagship talent',
    duration: '12 weeks',
    extras: 'White-glove production team'
  }
];

// Steps — match Find / Hire / Manage / Track verbiage
const STEPS = [
  { num: '01', title: 'Find',    desc: 'Search 100M+ creators across every hobby, sport, and pastime. Filter by niche, audience, engagement, geography — built for enthusiast brands, not lip-gloss ones.' },
  { num: '02', title: 'Hire',    desc: 'Pick a tier. We curate a creator slate from the niches that move your audience. You approve every name before a brief goes out.' },
  { num: '03', title: 'Manage',  desc: 'Briefs, contracts, content revisions, rights, payouts — all in one place. We run point so your team doesn\'t have to.' },
  { num: '04', title: 'Track',   desc: 'Capture posts, clicks, sales. Live dashboard plus weekly digests. Final wrap report attributes every dollar.' }
];

// Stats band — leaning into 100M+ + hobby brand framing
const STATS = [
  { num: '100M+', label: 'Creators across every hobby, sport, and pastime' },
  { num: '44',    label: 'Niche categories — from archery to yoga' },
  { num: '847',   label: 'Campaigns shipped in the last 12 months' },
  { num: '6.2x',  label: 'Average ROAS on paid amplified spots' }
];

// Placeholder brand names for the carousel (user will replace with real 20)
const BRANDS = [
  'Hexline','Northbeam','Pluto','Mezzo','Verse','Folio',
  'Ironclad','Beacon','Halcyon','Quartz','Driftwood','Foundry',
  'Highline','Anvil','Lumen','Pace','Cedar','Outpost',
  'Tilt','Forge'
];

const TESTIMONIALS = [
  {
    quote: 'NicheBridge found us bow-hunting creators a generic platform couldn\'t. Our first campaign sold out three SKUs.',
    name: 'Lena Park',
    title: 'CMO, Hexline Outdoors'
  },
  {
    quote: 'Briefing 28 creators in two weeks would have killed us. They handled it end to end.',
    name: 'Rafe Solano',
    title: 'Head of Brand, Northbeam Tools'
  },
  {
    quote: 'Three other agencies couldn\'t find a single quality model-train creator. NicheBridge had twelve in 24 hours.',
    name: 'Imani Cole',
    title: 'VP Growth, Verse Hobby Co.'
  }
];

const FAQS = [
  { q: 'How is this different from a generic influencer platform?', a: 'Platforms built for mass consumer brands can\'t find a kiteboarder, a bow hunter, or a model-rocket builder. Ours is built specifically for hobby and enthusiast brands — every creator is tagged by niche, sport, and pastime.' },
  { q: 'How fast can a campaign go live?', a: 'Starter campaigns typically go live within 10 business days of contract. Larger campaigns require 2–4 weeks of casting and brief development.' },
  { q: 'How do you vet creators?', a: 'Every creator is manually reviewed for audience authenticity, engagement quality, brand fit, and category exclusivity. We share a slate of 2–3x the campaign size so you have real choice.' },
  { q: 'Do we own the content rights?', a: 'Yes. Every tier includes 12 months of organic + paid usage rights for the assets created. Extended rights and exclusivity are available as add-ons on Momentum and Flagship tiers.' },
  { q: 'Which platforms do you cover?', a: 'TikTok, Instagram Reels, and YouTube Shorts as primary. Twitch, X, and Snap available on Momentum and Flagship tiers.' },
  { q: 'How does reporting work?', a: 'Live dashboard plus a weekly email digest. Final wrap report includes attributed sessions, engagement breakdown, top-performing assets, and recommended re-runs.' },
  { q: 'Can you run campaigns for my team, or do we run them?', a: 'Both. White-glove on every tier by default. If you have an in-house team and want platform-only access, ask us about self-serve.' },
];

window.PRIMARY_NICHES = PRIMARY_NICHES;
window.ALL_CATEGORIES = ALL_CATEGORIES;
window.TIERS = TIERS;
window.STEPS = STEPS;
window.STATS = STATS;
window.BRANDS = BRANDS;
window.TESTIMONIALS = TESTIMONIALS;
window.FAQS = FAQS;